A denialism taxonomy

FLICC (fake experts, logical fallacies, impossible expectations, cherry picking, conspiracy theories).

Cory Doctorow
8 min readJun 10, 2021

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Icons representing different denial techniques.

The science denial industry has deep roots — tobacco-cancer denial, lead paint/gas denial and other ancestral forms of commercial denial gave birth to modern forms of denial: anti-vax, anti-mask, “stop the steal” and, of course, climate denial.

https://doctorow.medium.com/i-quit-9ae7b6010c99

The denial industry has a well-developed and constantly evolving playbook. Wealthy interest seeking to sow doubt about reality — about whether reality can even be known — can pay for skilled denialists to plan and execute denial on their behalf.

Icons representing each of the FLICC points, under the title ‘Techniques of Science Denial.’

Inspired by a call for a fleshed-out denial taxonomy, GMU Climate Change Communications prof John Cook expanded on Hoofnagle’s work, creating the FLICC model: Fake experts, logical fallacies, impossible expectations, cherry-picking & conspiracies.

https://academic.oup.com/eurpub/article/19/1/2/463780

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