Amazon’s $31 Billion ‘Ad Business’ Isn’t
They getcha coming and going
Published in
6 min readFeb 27, 2022
Looking at Amazon’s quarterly financials, it would be easy to mistake the company’s $31b ad division as a serious shift in the online advertising industry, but that would be a huge mistake. You see, Amazon’s not really selling ads.
Nearly all of that $31b is for an “ad” on Amazon itself: that is it’s Amazon collecting…