Aspiration’s comprehensively deceptive greenwashing
It’s “do well” OR “do good.”
6 min readNov 17, 2021
It’s impossible to miss Aspiration’s star-studded marketing blitz, in which a succession of A-listers promise you that you can save the planet by switching credit-cards (“Do good. Do well.”). They’re emblematic of the promise of green capitalism, the idea that climate emergency is about a slight misconfiguration of the profit…