Aspiration’s comprehensively deceptive greenwashing

A shell-game player who is lifting a shell to reveal an Aspiration Mastercard, emblazoned with the motto, ‘Do well, do good.’

It’s impossible to miss Aspiration’s star-studded marketing blitz, in which a succession of A-listers promise you that you can save the planet by switching credit-cards (“Do good. Do well.”). They’re emblematic of the promise of green capitalism, the idea that climate emergency is about a slight misconfiguration of the profit…



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