Copyright won’t solve creators’ Generative AI problem

The machine-learning monkey’s paw.

This week (Feb 8–17), I’ll be in Australia, touring my book Chokepoint Capitalism with my co-author, Rebecca Giblin. We’re doing a remote event for NZ on Feb 13. Next are Melbourne (Feb 14), Sydney (Feb 15) and Canberra (Feb 16/17). I hope to see you!

The media spectacle of generative AI (in which AI companies’ breathless claims of their software’s sorcerous powers are endlessly repeated) has understandably alarmed many creative workers, a group that’s already traumatized by extractive abuse by media and tech companies.

Even though the claims about “AI” are overblown and overhyped, creators are right to be alarmed. Their bosses would like nothing more than to fire them and replace them with pliable software. The “creative” industries talk a lot about how audiences should be paying for creative works, but the companies that bring creators’ works to market treat their own payments to creators as a cost to be minimized.

Creative labor markets are primarily regulated through copyright: the exclusive rights that accrue to creators at the moment that their works are “fixated.” Media and tech companies then bargain to buy or license those rights. The theory goes that the more expansive those rights are, the more they’ll be…