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Don’t believe Obama’s Big Tech criti-hype
They’re not evil geniuses (they’re not geniuses, period).
Obama’s Stanford University speech this Thursday (correctly) raised the alarm about conspiratorial thinking, and (correctly) identified that Big Tech was at the center of that rise — and then (wildly incorrectly) blamed “the algorithm” for it.
Obama was committing the sin of criti-hype, Lee Vinsel’s incredibly useful term for criticism that repeat the self-serving myths of the subject of the critique. Every time we say that Big Tech is using machine learning to brainwash people, we give Big Tech a giant boost:
https://pluralistic.net/2021/02/02/euthanize-rentiers/#dont-believe-the-hype
You may have heard that the core of Big Tech’s dysfunction comes from the ad-supported business model: “If you’re not paying for the product, you’re the product.” This is a little oversimplified (any company that practices lock-in and gouges on repair, software and parts treats its customer as the product, irrespective of whether they’re paying — c.f. Apple and John Deere), but there’s an important truth to it.
The hundred of billions that Google and Facebook (or Meta, lol) rake in every year do indeed come from ads. That’s not merely because they have a duopoly that has cornered the ad market — it’s also because they charge a huge premium to advertise on their platforms:
https://www.gov.uk/cma-cases/online-platforms-and-digital-advertising-market-study
Why do advertisers pay extra to place ads with Googbook? Because Googbook swears that their ads work really well. They say that they can use machine learning and junk-science popular psychology (“Big 5 Personality Types,” “sentiment analysis,” etc) to bypass a user’s critical faculties and control their actions directly. It boils down to this: “Our competition asks consumers to buy your product, we order them to.”
This is a pretty compelling pitch, and of course, ad buyers have always been far more susceptible to the ad industry than actual consumers. Think of John Wanamker’s famous quote, “Half my…
