Dow promised to turn sneakers into playground surfaces, then dumped them in Indonesia

Corporate “recycling” programs are just obfuscated landfills.

Next Thu (Mar 2) I’ll be in Brussels for Antitrust, Regulation and the Political Economy, along with a who’s-who of European and US trustbusters. It’s livestreamed, and both in-person and virtual attendance are free. On Fri (Mar 3), I’ll be in Graz for the Elevate Festival.

Dow Chemicals plastered Singapore with ads for its sneaker recycling program, promising to turn old shoes into playground tracks. But the shoes it collected in its “recycling” bins were illegally dumped in Indonesia. This isn’t an aberration: it’s how nearly all plastic recycling has always worked.

Plastic recycling’s origin story starts in 1973, when Exxon’s scientists concluded that plastic recycling would never, ever be cost-effective (#ExxonKnew about this, too). Exxon sprang into action: they popularized the recycling circular arrow logo and backed “anti-littering” campaigns that blamed the rising tide of immortal, toxic garbage on peoples’ laziness.

https://pluralistic.net/2020/09/14/they-knew/#doing-it-again

Remember the campaign where an Italian guy dressed like a Native American shed a single tear as he contemplated…