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Facebook escalates war on accountability

Privacywashing vs Ad Observer.

Cory Doctorow
4 min readAug 5, 2021
The Facebook ‘1 Hacker Way’ sign, before it sit the Three Wise Monkeys (hear no evil, see no evil, speak no evil), their faces replaced with that of Mark Zuckerberg. Image: Japanexperterna.se (modified) https://www.flickr.com/photos/japanexperterna/15251188384/ Minette Lontsie (modified) https://commons.wikimedia.org/wiki/File:Facebook_Headquarters.jpg CC BY-SA: https://creativecommons.org/licenses/by-sa/2.0/ Anthony Quintano (modified) https://www.flickr.com/photos/quintanomedia/41793468502

Facebook just escalated its war on NYU’s Ad Observer project, a project that monitors and discloses Facebook’s failure to live up to its promise to block paid disinformation.

Here’s how that works. Facebook users volunteer to download and install Ad Observer, a browser plugin. This plugin scrapes the ads Facebook shows that user. They are cleaned of any personally identifying information and uploaded to the Ad Observatory.

The Observatory is an archive that accountability journalists and researchers can mine to see whether FB is keeping its promises to label political ads and block paid disinformation. It’s proof that FB does NOT live up to these promises.

https://pluralistic.net/2020/11/20/sovkitsch/#adobserver

FB hates this. They threatened the NYU team with the Computer Fraud and Abuse Act, claiming that their violations of its terms of service violated this law (this is a gross overreach, and the law was since substantially narrowed by the Supreme Court):

https://pluralistic.net/2021/06/04/aaronsw/#cfaa

At the same time, they waged a disinformation war against the project, falsely claiming that it was collecting Facebook users’ data. The plugin is free/open source…

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Cory Doctorow
Cory Doctorow

Written by Cory Doctorow

Writer, blogger, activist. Blog: https://pluralistic.net; Mailing list: https://pluralistic.net/plura-list; Mastodon: @pluralistic@mamot.fr

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