Facebook’s alternative facts

If you don’t like your transparency portal’s data, shut it down.

Facebook acquired a company called Crowdtangle in 2016; it makes a social media analytics tool that the press has used to monitor subject-matter trends on Facebook, especially in the runup to the 2020 elections.

Facebook just gutted Crowtangle.

https://www.nytimes.com/2021/07/14/technology/facebook-data.html

Crowdtangle had operated as a semiautonomous unit within Facebook, primarily used by media companies to track the social media performance of their stories. A turning point came when the NY Times’s Kevin Roose figured out how to rank posts that included links to the real web.

Roose created a Twitter account called @FacebooksTop10 that served as a moment-to-moment leaderboard for the most popular web-links being “engaged with” on Facebook (Facebook separates “engagement” — liking and replying — from “reach” — how many people see a post).

Roose’s research revealed that far-right cranks like Ben Shapiro and Sean Hannity were dominating Facebook’s news ecosystem. These reports were most unwelcome within Facebook leadership, whose internal communications were leaked to Roose.