Google makes millions on paid abortion disinformation

The real secret of “dark SEO” is “pay for an ad.”

Cory Doctorow

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A ruined streetscene. Atop a pile of rubble sits a dilapidated shack. In front of the shack is a letterboard with the word ABORTIONS set off-center and crooked. In the foreground is a carny barker at a podium, gesturing at the sign and the shack. The barker’s head and face have been replaced with the Google logo. Within the barker’s podium is a heap of US$100 bills. Image: Flying Logos (modified) https://commons.wikimedia.org/wiki/File:Over_$1,000,000_dollars_in_USD_$100_bill_stacks.png CC BY-S

Google’s search quality has been in steady decline for years, and Google assures us that they’re working on it, though the most visible effort is replacing links to webpages with lengthy, florid paragraphs written by a confident habitual liar chatbot:

https://pluralistic.net/2023/02/16/tweedledumber/#easily-spooked

The internet is increasingly full of garbage, much of it written by other confident habitual liar chatbots, which are now extruding plausible sentences at enormous scale. Future confident habitual liar chatbots will be trained on the output of these confident liar chatbots, producing Jathan Sadowski’s “Habsburg AI”:

https://twitter.com/jathansadowski/status/1625245803211272194

But the declining quality of Google Search isn’t merely a function of chatbot overload. For many years, Google’s local business listings have been terrible. Anyone who’s tried to find a handyman, a locksmith, an emergency tow, or other small businessperson has discovered that Google is worse than useless for this. Try to search for that locksmith on the corner that you pass every day? You won’t find them — but you will find a fake locksmith service that will dispatch an unqualified…

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