Netflix wants to chop down your family tree

The enshittification cycle comes for your most private domain.

Cory Doctorow
9 min readFeb 2

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A Victorian family tree template populated by tintypes of old-timey people. In the foreground stands a menacing, chainsaw-wielding figure, his face obscured by a hoodie. The blade of the chainsaw is poised to chop down the family tree. A Netflix ’N’ logo has been superimposed over the man’s face.

Netflix has unveiled the details of its new anti-password-sharing policy, detailing a suite of complex gymnastics that customers will be expected to undergo if their living arrangements trigger Netflix’s automated enforcement mechanisms:

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