Orphaned neurological implants

When the company that powers your nervous system decides to ‘pivot.’

The startup world’s dirty not-so-secret is that most startups fail. Startups are risky ventures and their investors know it, so they cast a wide net, placing lots of bets on lots of startups and folding the ones that don’t show promise, which sucks for the company employees, but also for the users who depend on the company’s products.

You know what this is like: you sink a bunch of time into familiarizing yourself with a new product, you spend money on accessories for it, you lock your data into it, you integrate it into your life, and then, one morning — poof! All gone.

Now, there are ways that startups could mitigate this risk for their customers: they could publish their source code under a free/open license so that it could be maintained by third parties, they could refuse to patent their technology, or dedicate their patents to an open patent pool, etc.

All of this might tempt more people to try their product or service, because the customers for digital products are increasingly savvy, having learned hard lessons when the tools they previously depended were orphaned by startups whose investors pulled the plug.