Recommendation engines and “lean-back” media
The failure of “From the Desk of Donald J. Trump” and linear programming.
8 min readJun 5, 2021
In William Gibson’s 1992 novel “Idoru,” a media executive describes her company’s core audience:
“Best visualized as a vicious, lazy, profoundly ignorant, perpetually hungry organism craving the warm god-flesh of the anointed. Personally I…