Self Publishing (the podcast)

My column on monopolism, publishing, and the fortunes of authors.

This week on my podcast, I read my latest Medium column, “Self-Publishing,” an essay about the structural shifts in the publishing industry over the past half-century and how and why that has driven people to try self-publishing.

https://doctorow.medium.com/self-publishing-41800468bcfe

The tale starts with the rise of Big Box stores, after Reagan’s deregulation got Sam Walton to take Walmart national. This concentrated the “mass market” — the huge, variegated world of pharmacy and grocery and cornerstore spinner racks that were the cradle of genre fiction.

The big boxes demanded a single national distribution system, and hundreds of local distributors — whose unionized Teamsters stocked the spinner racks based on long territorial experience — collapsed to a handful of database-driven decision-makers.

The number of titles for sale fell off a cliff. Writers who had a single underperforming book were no longer welcome in the big boxes and thus no longer economically viable (remember all those established writers who switched to pen-names? They were trying to beat this).

Monopoly begets monopoly. The predatory discounting of the big box stores put the squeeze on…