So You’ve Decided to Unfollow Me

A double exit-door, open to reveal a Matrix-style code waterfall. Over the door is a green exit sign with a green halo.
Sascha Kohlmann/CC BY SA 2.0 (modified)

It’s hard to overstate how liberating the early years of internet publishing were. After a century of publishing driven by the needs of an audience, we could finally switch to a model driven by the interests of writers.

That meant that instead of trying to figure out what some “demographic” wanted to read about, we wrote what we wanted to read…

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