Suing all of ad-tech

A giant eyeball whose pupil has been replaced by the EU circle-of-stars flag; it floats in a void of ‘Matrix waterfall’ blackness and green and white letters, numbers and symbols. Image: Carol M Highsmith/Library of Congress (modified)

The EU’s General Data Protection Regulation (GDPR) has been a mixed bag, but at its core is an exemplary and indisputable principle: you can’t give informed consent for activities you don’t understand.

Since the dawn of online commercial surveillance, ad-tech sector maintained the obvious fiction that we agreed to allow it to…



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