To save the news, ban surveillance ads

No publisher will ever beat ad-tech at spying, but no tech company will ever understand a publisher’s content better than they do.

Tonight (May 31) at 6:30PM, I’m at the MANCHESTER Waterstones with my novel Red Team Blues, hosted by Ian Forrester.

Then it’s Edinburgh, London, and Berlin!

Big Tech steals from the news, but what it steals isn’t content — it steals money. That matters, because if we create pseudo-copyrights over the facts of the news, or headlines, or snippets to help news companies bargain with tech companies, we make the news partners with the tech companies, rather than watchdogs.

How does tech steal money from the news? Lots of ways! One important one: tech steals ad revenue. 51% of every ad dollar gets gobbled up by tech companies — primarily the cozy, collusive ad-tech duopoly of Google/Facebook (AKA Googbook). If we can shatter the market power of the concentrated ad-tech industry, news companies would go back to getting 80–90% of the ad revenue their reporting generated, which would pay for more reporting.

There’s lots to like about fixing ads. For one thing, a fair ad marketplace would benefit all news reporting, not just the largest news companies — which are…