Unauthorized cups

RFID-equipped disposable cups deny water to homeless people.

Cory Doctorow

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A self-service Coca Cola drink-dispensing machine displaying an error message: ‘You’re going to need a different cup. Just ask at the counter.’ A woman’s hand is holding a disposable wax-paper McDonald’s cup before the machine. Image: @AnemoneAndMe https://twitter.com/AnemoneAndMe/status/1420540789734612992
Image: @AnemoneAndMe

Back in 2019, visitors to the Universal Studios theme park in Florida started to post to social media about their experience with the RFID-chipped paper cups they got to use with the park’s self-serve soda fountains:

https://twitter.com/tinymediaempire/status/1103062313182085121

Getting nickle-and-dimed in a themepark that charges whopping sums for admission is frustrating, sure, but as Daniel Danger wrote at the time, the noteworthy part was in the clumsy-yet-detailed way that this disciplinary technology was deployed.

Not only did it impose all kinds of rules about how your “unlimited” cup could be used (you had to wait 120 seconds before refilling it, etc), but if you violated those rules, a “robot voice” barked a denial at you.

It was Orwell-by-way-of-Gilliam — an absurd internet of shit dystopia moment at the fun park.

The technology came from “Validfill,” who produced a spiffy and monumentally unself-aware video to boast about their system’s use at Universal.

https://www.youtube.com/watch?v=Ks-5xTCNKrg

Corporate America never met a terrible idea it didn’t love, which is how Validfill’s creepy RFID-chipped cups have proliferated…

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